As the age of capitalism and the era of the pandemic progresses, consumers are becoming increasingly conscious about where they spend their money and who they’re supporting with their dollar.
The ETHIC mobile application serves as a crowd-sourced platform for information on businesses’ values by area and location. Customers will be able to put in their reviews, much like YELP, but on this platform, they will also be able to give the company/brand/business grade ratings in areas of gender equity, equal pay, political affiliations, LGBTQIA+ support, religious affiliation, accessibility, and racial equity, diversity, and inclusion initiatives.
Mobile application walkthrough of ETHIC screens, functions, and purpose
ETHIC Graphic Standards Manual and problem introduction