CONTACT
AWARDS
Brand Identity
Event
Mail Collateral
Waukee, IA is the fastest growing city in Iowa — but there has been a divide between the modernity of its newness, and the history of its traditions.
Designing a hometown identity system based on information-based design approaches could aid in bridging the gap between production and its reception through collaboration between designer and audience. By implementing user interviews and subsequent changing design systems, a new Waukee brand was developed with three accompanying applications.
With a historic and contemporary emphasis on bike and brew culture, Bike Waukee was developed to introduce the new brand to the community with a commitment towards riding together and exploring different aspects of the city. Branded promotional Bike Waukee mailers + trail maps, route signs, event wristbands, water bottles, and bike jerseys serve to solidify this new identity and its relevance to the city.
Bike Waukee Event Collateral
Wristbands, bike jerseys, trail route signage, and promotional mailer + map route